Maddox Gallery

Client:
Maddox Gallery
Launch date:
2020
EMPERIA
12:03
Engagement time
89.1%
New visitors
34.9%
Desktop
1,854
Visitors
11.9%
Returning visitors
65.1%
Mobile

The Virtual Experience

Maddox Gallery is an international powerhouse within the world of contemporary and modern art. With five locations in London, Gstaad, and Los Angeles showcasing some of the most widely known, established, and emerging artists. The aspiring collectors can immerse themselves in the highly collectable world of contemporary and modern art.

Graceland

October, 2020 The virtual exhibition is featuring artist Grace McCalla's bold and vibrant illustrations and paintings. Entitled 'As Above, So Below', the artwork is presented in a horror motel revealing blood-stained carpets and horror movie soundtracks. Sound effects played a part in helping portray the scary aura, such as creaking floorboards and squeaky doors. The artist Grace also designed the neon lights to accompany the atmosphere, making it even more custom to the artist.

Visitors spent more than 20 minutes inside the haunted virtual space and more than 50% of viewers returned more than once.

The Connor Brothers

August, 2020 The Connor Brothers exhibition, presented by Maddox Gallery, is displayed in a sleek minimalist space. Spanning across 2 floors, the bright and airy gallery is overlooking the valley. The virtually created gallery sets the mood for the exhibition, being a perfect setting for the vivid limited edition works by The Connor Brothers. 21 print artworks are on display, accompanied by 10 studies, never shown before. The viewers are invited to explore the show, engaged by the witty humour of the artworks.

The Connor Brothers exhibitions went live in June 2020, bringing over 11,000 visitors from over 20 countries to see the artworks.

David Yarrow

July, 2020 The gallery boasts 400 sq m of space, spanning over two floors, with 10m high ceilings. Looking out onto the lake, the space is flooded with natural light, creating the perfect canvas for artworks display. The first virtual exhibition presented in the space is a solo show by David Yarrow, a renowned photographer. 28 large-scale black and white artworks were digitally framed and curated in the virtual space, creating a seamless flow of the show.

The Maddox Gallery exhibition opened in May 2020 and received over 9,000 visitors within the span of a month.

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