Virtual Stores projects
Further to their virtual store success earlier in 2022, Bloomingdale’s is launching a first-of-its-kind, new multi-brand virtual experience, developed by Emperia, featuring CHANEL, Ralph Lauren and Nespresso amongst other exclusive holiday rooms, ahead of the holiday season.
The cohesive experience consists of unique spaces for each brand, each communicating their own brand story, with users being able switch between these rooms via an elevator within the store. Housed within this is CHANEL’s first-ever virtual space which is set on the moon. The Ralph Lauren store provides a magical holiday forest experience that leads shoppers to a cozy ski chalet. The Nespresso experience brings users into a Perisian cafe where they can become fully immersed in the magical holiday spirit.
Bloomingdale’s have numerous of their own spaces dotted around the experience, including a luxury beauty room, party room and gifting experience to name just a few. With e-commerce virtual stores becoming a key component of holiday shopping, Bloomingdale’s new multi-brand approach is setting a new precedent to the future of online retail and the endless possibilities the metaverse has to offer.
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