Virtual Stores projects

Tommy Hilfiger

Tommy Hilfiger

Launch date:

Premium lifestyle brand Tommy Hilfiger has joined forces with Emperia to create an unforgettable virtual experience, coinciding with Metaverse Fashion Week 2023.

Launching simultaneously and bringing together, interoperably,  the brand’s own website and the most iconic metaverse platforms: Decentraland, Roblox, Spatial, DressX, and Ready Player Me, culminating in an unparalleled, shoppable, immersive shopping experience that streamlines the user experience, cross-platform. The virtual space features the iconic monolithic structure constructed exclusively of the ‘TH’ monogram, where a remarkable shopping experience awaits you. The digital hub features DressX digital fashion, AR, gamification, and a community-driven competition, all thoughtfully designed to elevate the shopping journey.  

The multi-metaverse hub showcases four exclusive items, including the renowned Tommy Hilfiger Varsity Jacket, presented in diverse aesthetic representations across all platforms. Notably, customers can purchase the Varsity Jacket in physical form at the Emperia hub or opt for the digital version available on the Ready Player Me platform, which seamlessly integrates with numerous games and environments.

We invite you to seize this exclusive opportunity to delve into the world of Tommy Hilfiger and encounter a novel dimension of shopping.

Interactive virtual tour



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