Bloomingdale’s

Client:
Bloomingdale's
Launch date:
2022
EMPERIA
To celebrate the company’s 150 Year Anniversary, Bloomingdale's teamed up with Emperia to develop their first-ever virtual store. The retailer introduced the virtual store during New York Fashion Week as part of one of its most extensive anniversary campaigns, featuring celebrations across the United States with some of the most acclaimed designers, exclusive merchandise, and multiple national events.
The virtual store features exclusive collections from brands Such As Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat, and many more, creating a new, innovative online shopping experience for customers.
Laid out in a futuristic store design, the space is consisted of 3 unique rooms and features a video of the evolution of the brand from Bloomingdale's initial establishment to the present, contrasting the difference from the past to the future; in addition to games, special surprises, and Bloomingdale's unique collection, designed exclusively for its anniversary celebrations.

Let customersspeak for us

“Working with Emperia, we were able to see the potential of creating an immersive, virtual shopping experience which was a natural progression of our legacy.”

Frank BermanCMO Bloomingdale's
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