Salmoiraghi & Viganò

Client:
Salmoiraghi & Viganò
Launch date:
November 2022
EMPERIA
Salmoiraghi & Viganò is launching their first-ever metaverse store, designed by Emperia, ahead of the holiday season. Featured inside a large immersive, 360-degree snow globe, the virtual store features a mystical atmosphere, inviting users to enter. Once “inside”, customers are immersed in a magical, engaging shopping experience, where they can interact with the landscape. 
Within the virtual showroom, customers will find sunglasses from an array of well-known brands, including Ray-Ban, Prada, Oakley, Emporio Armani, Vogue and Dolce & Gabbana. The experience enables shoppers, irrespective of location, to explore products using 3D technology, within the store.  
In the metaverse store, Salmoiraghi & Viganò’s also leverages the Ray-Ban Stories feature, enabling users to tap their mobile camera to download a snow globe Xmas card or press the camera to listen to music.
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