Virtual Stores projects

L’Occitane Christmas


Launch date:

Following the successful launch of L’Occitane En Provence virtual store and in-store VR experience, the renowned French beauty brand unveiled a magical Christmas wonderland in the heart of the French Alps: The L’Occitane Christmas virtual store.

Built in partnership with Emperia and graced by the artistic brilliance of world-renowned artist Steven Wilson, this virtual store whisks visitors away to a winter wonderland of joy and gift-giving. Nestled in a charming chalet amid the picturesque Provençal French Alps, the L’Occitane Christmas Virtual experience embodies the brand’s enduring dedication to the spirit of giving and sharing. This immersive experience captures the essence of gifting, inviting guests to explore L’Occitane’s exclusive holiday collections and embark on an enlightening journey into the brand’s sustainability initiatives.

Designed with a strong emphasis on user interaction and product discovery, the virtual store features an intuitive layout that streamlines product discovery of gift finding. Visitors will encounter five distinct yet harmonious product categories: Advent Calendar, Holiday Limited Edition Collection, Gift Sets, Fragrances, and Santa’s Wish List. The highlight of the store features a curated Wishlist capability, which allows guests to share their gift choices via a digital greeting card.

The L’Occitane Christmas Virtual Store seamlessly blends tradition and innovation amidst the stunning French Alps. It is a celebration of joy, artistry, and togetherness, extending a heartfelt gift to all enthusiasts of L’Occitane.

Step into the festive virtual realm of L’Occitane, where you can uncover your favorite products, share your wishlist with your loved ones, and immerse yourself in the holiday spirit.

Interactive virtual tour


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