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Virtual Stores projects
Client:
Lacoste
Launch date:
November 2022
Lacoste has launched their first-ever virtual store, developed by Emperia, just in time for the holiday season. The store aims to showcase Lacoste’s creativity in a unique way, leveraging the fact the experience is bespoke for each and every user to strengthen the sense of community amongst customers.
Upon entering the store, customers are taken through a crocodile’s mouth and immediately immersed in the brand. Users will find themselves in a showroom featuring 5 exclusive seasonal products before moving into another room with an active look and feel. A third and final unique token-gated room is nestled at the end of the store, exclusive to VIP customers in Lacoste’s very own Web3 community, UNDW3, that have a Lacoste NFT. Throughout the month of December, ‘loot’ boxes will be dropped for customers to collect and win prizes. Created in partnership, using Arianee’s token-gated technology to bring this room to life, customers will be encouraged to keep coming back for new surprises, whilst feeling a sense of exclusivity and community within the VIP room.
Interactive virtual tour
BOOK A demo
for a visual demonstration and explanation about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforce and end-users.
LONDON
85 GREAT PORTLAND STREET, W1W 7LT
+44 (0) 203 693 4454
NEW YORK
101 AVENUE OF THE AMERICAS, NY 10013
+16464178663
Get in touch
to hear more about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforces and end-users.
LONDON
85 GREAT PORTLAND STREET, W1W 7LT
+44 (0) 203 693 4454
NEW YORK
101 AVENUE OF THE AMERICAS, NY 10013
+16464178663