Bloomingdale’s Holidays

Client:
Bloomingdale's
Launch date:
November 2023
EMPERIA
Bloomingdale's has once again raised the bar in the world of luxury retail with the exciting announcement of its brand-new virtual store, powered by Emperia. This virtual shopping experience is more than just a shopping destination; it's a celebration of innovation and entertainment.
One of the most captivating aspects of this virtual store is the exclusive "Wonka Room", celebrating Bloomigdale’s exclusive partnership with Warner Bros.  Inspired by the highly anticipated movie 'Wonka,' this room is a whimsical ode to Willy Wonka's enchanting chocolate factory. As shoppers step into this fantastical space, they'll find themselves surrounded by movie-themed merchandise, delightful surprises, and a centerpiece chocolate tree that is as charming as it is decadent. The entire room is a visual feast, with cotton clouds, a meandering chocolate pathway, and chocolate pedestals showcasing a unique array of holiday products and an exclusive selection of Wonka-themed items.
In this virtual wonderland, shoppers can embark on an exclusive scavenger hunt, which asks them to collect five different chocolate bars, with the fifth being the elusive "Wonka Hoverchoc" which grants visitors the power of levitation, allowing them to explore a hidden space high above the clouds. 
This venture is more than just a shopping trip; it's an experience that fuses style, fantasy, and film, making it a delightful and unforgettable way to usher in the holiday season, promoting the department store’s best holiday selection. Bloomingdale continues to lead the way in creating not just a shopping destination but a retail experience that is all about  wonder and innovation.
Embark on a wondrous adventure and kindle your 'Wonka' journey while you indulge in holiday shopping for your holiday favorites.

Let customersspeak for us

“Working with Emperia, we were able to see the potential of creating an immersive, virtual shopping experience which was a natural progression of our legacy.”

Frank BermanCMO Bloomingdale's
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