PINKO

Client:
PINKO

Launch date:
2023

Italian fashion brand PINKO has announced the launch of their first-ever virtual store, powered by Emperia, to celebrate the opening of their new Milan boutique.

Inspired by its bold and innovative DNA, the virtual store aims to drive brand recognition and tap into new female communities, while empowering shoppers around the world to feel independent and free to express their femininity in a bespoke, personalized way.

Bridging the gap between virtual and physical, users will also have the chance to purchase the brand’s NFTs, the Meta Love Bags.

Laid out in a futuristic pink setting, the virtual store boasts an array of brand new, specially designed handbags, available at the brand new PINKO GALLERIA, exclusive to this experience, while experiencing, interacting with, and learning about them via their 3D models.