Virtual Stores projects

Sunglass Hut

Client:
Sunglass Hut

Launch date:
2022

Founded in 1971, Sunglass Hut has grown into the best-curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Emperia has worked alongside Sunglass Hut to develop the virtual store Sunglass Hut Utopia.

The “Sunglass Hut Utopia” virtual store features a gaming moment and try-on technology, showcasing six exclusive products featured in the summer campaign. Launching in the United States, United Kingdom, and Australia. Sunglass Hut summer exclusives from Prada, Burberry, Versace, Michael Kors, Oakley, and Ray-Ban will be showcased.

“This Summer, Sunglass Hut’s campaign “Find Every Shade of You” is encouraging customers to express all facets of their style and personality through sunglasses, with the goal of finding their perfect match in-store or online. We are excited to partner with Emperia on this immersive virtual experience to showcase the campaign and products to consumers in an engaging way.” says Mauro Messi, Sunglass Hut’s Retail Marketing Global Director.

The Sunglass Hut virtual store was featured alongside Emperia in WWD.

Interactive virtual tour

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