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Virtual Stores projects
Client:
Sunglass Hut
Launch date:
2022
Founded in 1971, Sunglass Hut has grown into the best-curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Emperia has worked alongside Sunglass Hut to develop the virtual store Sunglass Hut Utopia.
The “Sunglass Hut Utopia” virtual store features a gaming moment and try-on technology, showcasing six exclusive products featured in the summer campaign. Launching in the United States, United Kingdom, and Australia. Sunglass Hut summer exclusives from Prada, Burberry, Versace, Michael Kors, Oakley, and Ray-Ban will be showcased.
“This Summer, Sunglass Hut’s campaign “Find Every Shade of You” is encouraging customers to express all facets of their style and personality through sunglasses, with the goal of finding their perfect match in-store or online. We are excited to partner with Emperia on this immersive virtual experience to showcase the campaign and products to consumers in an engaging way.” says Mauro Messi, Sunglass Hut’s Retail Marketing Global Director.
The Sunglass Hut virtual store was featured alongside Emperia in WWD.
Interactive virtual tour
BOOK A demo
for a visual demonstration and explanation about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforce and end-users.
LONDON
85 GREAT PORTLAND STREET, W1W 7LT
+44 (0) 203 693 4454
NEW YORK
101 AVENUE OF THE AMERICAS, NY 10013
+16464178663
Get in touch
to hear more about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforces and end-users.
LONDON
85 GREAT PORTLAND STREET, W1W 7LT
+44 (0) 203 693 4454
NEW YORK
101 AVENUE OF THE AMERICAS, NY 10013
+16464178663