Virtual Stores projects

Lululemon

Client:
Lululemon

Launch date:
2023

Lululemon, the trailblazing athletic apparel brand, proudly announces the debut of its virtual store, a groundbreaking collaboration with Emperia, the leading virtual retail technology developer. Coinciding with their highly anticipated launch of the dynamic ‘chargefeel 2’ shoe, this cutting-edge virtual shopping destination is poised to redefine customer experience, catering to the discerning needs of the active, athletic leisure category.

Lululemon’s visionary platform empowers fitness enthusiasts to embark on a retail journey, seamlessly blending style, performance, and technology to elevate their active lifestyle. The chargefeel 2 virtual world, meticulously crafted with dynamic environments inspired by an urban, active lifestyle, reflects the brand’s commitment to empowering individuals on their fitness journey. As customers explore the captivating ‘Run,’ ‘Train,’ and ‘Go’ spaces, they connect deeply with the chargefeel 2 shoe’s dynamic design elements, instilling a sense of energy, motivation, and invigoration.

Emperia’s innovative platform empowers retailers to create and maintain cutting-edge, shoppable, virtual experiences that enhance their brand identity across diverse industries. The chargefeel 2 virtual world stands as a testament to Lululemon’s vision, empowering customers to wholeheartedly embrace the new shoe’s unique capabilities.

Available on Lululemon’s website, the virtual world synchronizes with the online and in-store launch of the chargefeel 2 women’s shoe. Utilizing AR technology, customers can virtually try on these exclusive shoes, enabling confident and convenient purchase decisions. This visionary virtual store beckons an invitation to explore, discover, and connect with the brand’s vision for an active, empowered lifestyle.

Interactive virtual tour

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