Virtual Stores projects

Tatcha

Tatcha has launched a brand-new virtual store, powered by Emperia, immersing guests in the tranquil scents and sounds of the Japanese hinoki forest, while introducing them to the new Forest Awakening collection and educating visitors about the benefits of forest bathing.

Users can explore products in 3D, significantly enhancing the product discovery phase, walk around the tranquility of the Japanese hinoki forest, and immerse themselves in the step-by-step beauty experience.

The virtual store extends a Los Angeles Forest Exhibit pop-up experience, Forest Exhibit, centered around a guided 4D forest bathing experience, led by Japanese zen monk and Tatcha Global Well-being ambassador Toryo Ito, that immerses guests in the tranquil scents and sounds of the Japanese forest, open to the public February 17-19, 2023.

Interactive virtual tour