Virtual Stores projects



Launch date:

L’Occitane En Provence, the renowned French beauty brand, has introduced an unprecedented virtual experience that takes customers to the heart of Provence, the brand’s source of inspiration, powered by the Emperia platform.

Crafted to spark curiosity and exploration, this immersive expedition reveals the brand’s true essence, education users about its finest products and key ingredients in an interactive and captivating approach. Immersing shoppers in the L’Occitane brand through educational videos, intriguing insights, and interactive experiences, the virtual store showcases L’Occitane’s top skincare, fragrance, and body care selections.

Pedal through the captivating lavender fields, soar high above Corsica in a majestic hot air balloon, enjoy a delightful picnic surrounded by Almond Orchards, or venture into the African landscapes of Burkina Faso to discover L’Occitane’s exclusive Shea Butter collection.

Stepping into the L’Occitane virtual world,  is an invitation to explore, discover, and immerse in the rich heritage and natural beauty that inspires the brand.

Interactive virtual tour


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