I S CAL

Client:
I S CAL
Launch date:
2020
EMPERIA

I S CAL Planet

August 2020
I S CAL is a black-owned, woman-owned brand that was initially launched in October 2017 to innovate the e-commerce shopping experience and enrich fashion for the better. I S CAL is an acronym for the phrase Imaginative Souls Curious About Life. The brand embodies Afro-futurism, weirdness, and the cool side of STEAM (Science Technology Engineering Art and Mathematics).
I S CAL Planet, which will take its visitors on a space journey in 60 seconds, is filled with neon lights, stars, and gleaming surfaces, creating a truly immersive experience for shoppers. Shoppers will also follow a hidden portal to Bonus Land and discover discounts for their purchases.  
Emperia has provided a unique solution to I S CAL, as all garments viewed on the I S CAL planet are in pre-production. This allows shoppers to engage and consider the garments in 3D without being physically present or even produced.
The project takes you on a journey to explore the new SS21 collection and the brand world of the American designer India Callahan, the founder of the I S CAL brand.
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