Walmart Realm

Launch date:
Walmart introduced a whole new online shopping destination, the Walmart Realm, taking a unique social-inspired approach; this first-ever immersive commerce experience is curated by digital creators and  inspired by social trends, reflecting the set of tastes and product selection of each creator, all leveraging the @Emperia platform.

A collaborative effort of Walmart, Sawhorse and Emperia, the initial launch includes 3 unique spaces:

Y’allternative, created by Makenzie and Malia, a land where the wild wild west meets gothic.

Go Chomatic, created by Nava Rose, a world made of bold, melted metallic, where it is all about modernity.

So Jelly, created by Mai Phammy, an underworld kingdom that invites guests to dive into a sea of colorful, bubbly styles.

Each virtual store focuses on 3 different categories: Beauty, Home and Fashion, featuring an assortment of products selected by the creator. Gamification elements scattered around Walmart Realm, allow for further-interaction with products and themes, granting customers access to rewards and giveaways.

Walmart Realm is a completely new approach to immersive virtual retail, one that invites customers to interact with Walmart and creators, in an immersive, social atmosphere, ultimately shortening the distance between inspiration and commerce. Visit the Walmart Realm today at:

Let customersspeak for us

Walmart Realm truly is the next iteration of adaptive retail. We’re placing our bets on immersive commerce & helping define the future of online shopping for retail.

Justin BretonDirector of Brand Experiences & Strategic Partnerships, Walmart
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