Walmart Realm I Your Dorm Your Way

Client:
WALMART
Launch date:
2024
EMPERIA
The Walmart Realm, Your Dorm Your way is Emperia's second collaboration with the retailer, using the Emperia Creator Tools platform. The Walmart Realm, Your Dorm Your Way is Emperia's second collaboration with Walmart, a whole new immersive virtual experience built, using the Emperia Creator Tools platform.  Today, in Walmart Realm, college students can explore & shop fivevirtual, immersive dorm rooms inspired by social trends & curated by their favorite creators. These social trends, inspired by Pinterest Predicts, include: Sanrio – a fantastical cotton candy & rainbow escape Serene Retreat – a cozy & comfortable soft living oasis Royal – serving smart & eclectic with a preppy twist Y2K – a throwback to trends & products from early 2000s LoFi – a gamer’s paradise inspired by neon lights & arcades Each dorm also includes a mini game, such as Byte-sized Crush in Y2K, unexpected surprises, like transporting inside a doll house in Royal, native social content from Walmart’s creators, including Jellybelly.celine highlighting her curated products in Sanrio & so much more.

Let customersspeak for us

WALMARTWALMART

Walmart Realm truly is the next iteration of adaptive retail. We’re placing our bets on immersive commerce & helping define the future of online shopping for retail.

Justin BretonDirector of Brand Experiences & Strategic Partnerships, Walmart
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