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Walmart Realm I Holidays 2024
Walmart Realm I Holidays 2024
Walmart Realm has posted leading up to the 2024 holiday season. The new joyous holiday update included four new virtual shops inspired by social trends from Pinterest & TikTok with gifts and holiday ideas curated by influencers! The space is consisted of four different spaces:
- Cozy mountain chalet & shop gifts curated by @kaerukeki,w
- Memorable holiday gathering space, after shopping @chasiteyy’s picks
- White elephant gift shop to any Holiday party per @arminarshe
- Sweet gifts from @cozy.games for everyone on your list
The new festive update also includes more AR-enabled products, allowing customers to see products in their own personal space, a Wish List feature, enabling customers to create & share gift lists with family & friends & improved product discovery for more seamless commerce.
Launched early 2024, and built using the Emperia Creator Tools platform, in collaboration with Sawhorse Studios, Walmart Realm is a completely new approach to immersive virtual retail, one that invites users to collaborate with a brand, in a social atmosphere, allowing visitors to gather and exchange information on a particular topic, while also engaging and purchasing products related to the topic. The social nature of this approach allows for digital creators an almost complete freedom in expressing themselves, while providing Walmart the opportunity to enjoy the viral effect of such experiences.
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