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Tommy Hilfiger
Tommy Hilfiger
200%
increase in loyalty sign-ups online
30%
increase in active customers in CRM based on the Emarsys Smart insight definition of active
15x
return on investment for CRM ads (Google and Facebook)
The Challenge
“We wanted to deliver value in real time. So when our customers show interest in a product and they have a need, we’re there with the right message in the right channel. And we also wanted to deliver more tailored product recommendations based on what we knew about our consumer.”
Premium lifestyle brand Tommy Hilfiger has joined forces with Emperia to create an unforgettable virtual experience, coinciding with Metaverse Fashion Week 2023.
Launching simultaneously and bringing together, interoperably, the brand’s own website and the most iconic metaverse platforms: Decentraland, Roblox, Spatial, DressX, and Ready Player Me, culminating in an unparalleled, shoppable, immersive shopping experience that streamlines the user experience, cross-platform. The virtual space features the iconic monolithic structure constructed exclusively of the ‘TH’ monogram, where a remarkable shopping experience awaits you. The digital hub features DressX digital fashion, AR, gamification, and a community-driven competition, all thoughtfully designed to elevate the shopping journey.
Omnichannel Loyalty
With a holistic view of the customer and all the data in one place, Total Tools was able to use tactics to launch 20 key data-driven automations almost immediately. They also were able to reduce their reliance on email and become more channel-agnostic, building synergy across communications and unifying multichannel delivery. With these new capabilities, Total Tools relaunched its loyalty program, Insider Rewards, now fully integrated into each channel and interaction. This freed up the team to use their loyalty program to drive more relevant engagements with customers.
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