Flower World is a multi-brand retail experience showcasing SS20 apparel, shoes and accessories by Gucci, Valentino, Chanel, Erdem, Giuseppe Zanotti and Louis Vuitton.
The virtual experience brings the viewers into the atmosphere of serenity and warmth, where the sun is always shining, and the flowers are peacefully moving with a soft breeze.
The centrepiece, Erdem Clementine embroidered dress, sets the atmosphere for the scene. The goal was to create an online shopping experience that would translate the dress’s vibe yet become the ideal background for exploring the products. A variety of accessories then accompanied the dress. All products are recreated in 3D, allowing the visitors to see the product features from all angles, just like they would in a real-life boutique setting.
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