Emperia’s virtual experience 2022 round-up

Dec 22, 2022
6 min read

As the year comes to a close, Emperia is proud to reflect on our success in creating unforgettable virtual stores for our clients. We specialize in developing unique and stunning designs that are unattainable in traditional brick-and-mortar stores. As we look ahead to the new year, we’ve rounded up several virtual reality experiences that we think you’ll love!


At the top of our list, we have the ‘Sunglass Hut Utopia’ virtual store which offers a unique interactive game and try-on technology, allowing customers to virtually try on six exclusive products from the summer campaign. Creating a one-of-a-kind shopping experience!

Emperia is proud to have helped develop a virtual world brimming with luxury and style. This stunning 3D space showcases an array of exclusive products from top brands like Prada, Burberry, Versace, Michael Kors, Oakley, and Ray-Ban.

With its vibrant atmosphere and engaging gamification elements, this is a must-see destination for anyone seeking the ultimate in luxury shopping. Don’t miss out on the chance to explore this incredible virtual space and discover all that it has to offer!

Sunglass Hut X Emperia


Bloomingdale’s celebrated its 150th anniversary in style by teaming up with Emperia to launch their first-ever virtual store! This exciting milestone marked a major moment in the history of the iconic retailer, and they went all out to make sure it was a celebration to remember. With Emperia’s help, they developed a virtual shopping experience that impressed and delighted customers worldwide.

This incredible virtual space has something for everyone, from a virtual underground transfer car to a land filled with giant gummy bears. Admiring luxury garments up close by your favorite brands, this store has it all.

Bloomingdale X Emperia


Our esteemed creative team, in collaboration with Dior, crafted a celestial beauty room of unparalleled splendor, filled with luxurious products and a festive atmosphere that will transport you to another realm.

The goal was to bring customers closer to the Dior luxury experience, allowing visitors to fully immerse themselves in the beauty experience through personalized interaction. 
Our virtual store boasts three extraordinary rooms: the fragrance room, the gift finder room, and the beauty room. Each of these spaces showcases a selection of iconic fragrances and cosmetics, providing a diverse and immersive holiday shopping experience.

Dior Beauty X Emperia

4. Bloomingdale’s Holiday Stores

Bloomingdale’s recently debuted a groundbreaking new multi-brand virtual experience, developed by Emperia, featuring exclusive holiday rooms from top brands including CHANEL, Ralph Lauren, and Nespresso. This pioneering virtual event allowed shoppers to enjoy a festive and convenient holiday shopping experience from the comfort of their own homes. With its success earlier in the year, this virtual shopping event was a must-see for anyone looking to find the perfect gift for the holiday season.

The cohesive experience consists of dedicated spaces for each brand, where you can easily navigate by using the in-store elevator. Explore the different rooms and discover each brand’s unique identity, ranging from Chanel products on the moon to a cozy chalet filled with must-have goodies by Ralph Lauren.

Bloomingdale’s knocked it out of the park with this innovative design! Customers can easily navigate through the department store with just the touch of a button, saving both time and money. Not to mention, the seamless shopping experience transports you to different departments, making it a win for both the brand and shoppers!

Bloomingdale’s X Chanel X Emperia

5. Lacoste

Lacoste’s first virtual store is a true reflection of the brand’s unique personality, thanks to the help of our talented creative team. As you enter the store, you’ll be taken through the mouth of a crocodile, immersing you in the brand’s signature style from the very beginning, offering an unforgettable and enjoyable shopping experience for customers. 

As you enter the showroom, you’ll find yourself surrounded by 5 exclusive seasonal products. From there, you’ll move into another room with a vibrant and lively atmosphere, filled with even more top-quality products.

For our most exclusive shoppers, the virtual store has a special token-gated room just for you! Located at the end of the store, this unique room is reserved for VIP customers in Lacoste’s Web3 community, UNDW3, who have a Lacoste NFT.

Throughout the month of December, Lacoste’s virtual store will be dropping “loot” boxes for customers to collect. You never know what you might win, so be sure to visit the store frequently to see what prizes you can snag.

Lacoste X Emperia

6. Dr. Barbara Sturm

Our team successfully developed another special virtual store this year, working with the popular brand Dr. Barbara Sturm. As an extension to their brick-and-mortar, Dr. Barbara Sturm released an interactive and personalized virtual store inspired by their Spa & Boutique physical store. 

Experience the ultimate relaxation and rejuvenation at this virtual store, which transports you to four unique rooms: the main hall, the super anti-aging lab, a futuristic greenhouse-like macrobiotic room, and an anti-inflammatory room with a virtual gateway to a tropical beach. All set within a calming, spa-like environment.

Each room is specifically designed to match the product range, creating an immersive and educational experience like no other.

Dr. Barbara Sturm X Emperia

7. Salmoiraghi & Viganò

Salmoiraghi & Viganò ended the year with a bang by partnering with Emperia and launching their first-ever metaverse store just in time for the festive shopping season. This magical landscape is filled with golden Christmas decorations and scattered with top-quality shades.

The virtual showroom is your one-stop shop for stylish sunglasses from top brands! Within the store, customers can find an array of well-known brands such as Ray-Ban, Prada, Oakley, Emporio Armani, Vogue, and Dolce & Gabbana.

Virtual stores can be a lifesaver for shoppers during the holiday season, especially when looking for the perfect gift. With a virtual presence, brands can offer customers more products and the convenience of shopping 24/7, suiting their busy lifestyles.

Salmoiraghi & Viganò X Emperia

And that is a wrap for 2022! Emperia is thrilled to have played a key role in creating this incredible, immersive world and we can’t wait to see what unique projects we’ll develop in 2023. Find out more about how virtual stores could transform your brand in 2023.

Interested in building your own virtual store in 2023? Enquire with Emperia’s web3 and eCommerce experts now.

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