How Artists and Galleries Benefit from the Metaverse

Apr 14, 2022
4 min read
an open space white gallery with abstract boxes and paintings on the wall

The peak of NFTs and the art world’s involvement in these has spotlighted the future of digital creativity, carried over to the metaverse. Decentraland, the 3D world browser-based platform, built multiple thriving NFT marketplaces, including Super Rare and Makers Place, taking full advantage of art success in digital interpretations.

Keep reading to learn how the metaverse will influence the art world and why you need to commence cashing in on this technology to get one step ahead.

Digital Art Levitating

It hasn’t been long since digital art has truly made its mark in the art industry, but now that mark has been made, it will be difficult to erase it. Digital art has given many artists significant opportunities to create and develop innovative and visionary art utilizing technology while maintaining ownership over their creations.

Whether it’s 3D animations or digital illustrations, some of the most recognisable artworks today have been produced with the help of technology.

For example, Mike Winkelmann, professionally known as Beeples, sold an NFT (non-fungible token) of his collaged JPG file artwork, “Everydays: The First 5000 Days”, for a tremendous $69.3 million in an auction held at Christie’s. 

The auction of this art piece has its mark in digital art history, with Metapurse operator, Anand Venkateswaran, saying that someday this digital artwork would be worth a billion dollars, adding that “Everydays” could be this generation’s work of art.

NFTs and digital art, in general, are such a significant moment in current pop culture because they are diverse and drive art forward after some static moments in the industry. They also enhance the virtual environments in which collectors mint and purchase them.

Virtual Galleries in the Metaverse

Art galleries inside a virtual world like the metaverse have advanced the best spot for collectors, art lovers and sellers to spend time. But what exactly makes them so dynamic and exciting… and why do art organizations and artists need to be aware of it?

Not only are virtual galleries broadly accessible to anybody, being ultimately inclusive concerning time, money and location… But it’s also proposing a fresh, immersive experience instead of a stand-alone physical gallery (which isn’t going anywhere). Earlier, we discussed how the metaverse brings no ceilings or boundaries to the party. This is precisely what we mean.

Art galleries build virtual spaces that could never exist in the real world, making NFT minting an enjoyable and unique experience. Organizations are maintaining their physical gallery layout, enriching it with the prospect of buying digital artworks. This was particularly the case during the ghostly towns of COVID, where the art industry saw a significant increase in sales and engagement through online experiences. 

An excellent example would be Lundgren Gallery, a Majorca-based art gallery. Emperia developed a robust virtual experience for the Lundgren team, allowing them to exhibit artworks inside a virtual space that replicates the real-life gallery. But the gallery also took advantage of its digital nature, enhancing the outside environment to be placed in the ocean of the sunny Balearic Islands.

a white spaced virtual art gallery for lundgren gallery

If you’re looking to create an immersive art gallery experience inside the metaverse, you’ve tapped into the right place. Contact us today to learn more about building your virtual gallery.

Artists’ Advantage in the Metaverse

Like art organizations taking full advantage of virtual reality, artists do this individually.

The Metaverse allows greater reach for artists, enabling them to present their work in front of more eyes. The metaverse is hot right now, and everyone is jumping on board, whether they are collectors, VR lovers or art gallery visitors.

Fortnite and Acute Art AR allow fans to check out famous artist Kaws’ work from the comfort of their own home. There are almost 400 million Fortnite accounts, giving full potential to get your artwork seen.

Further, artists can collect feedback from the audience to optimize the experience in real-time. In addition, artists can repurpose the same assets across different mediums, which was the original promise of NFTs in the metaverse.

Emperia opened up new opportunities for artists to develop their virtual galleries and showcase their art with the prospect of the metaverse and trending digital world. 

The Urgency to Create a Virtual Gallery Now!

Visitors can visit your virtual gallery with the full potential of taking it into the metaverse. Not only this, but setting up virtual avatars is the way forward for metaverse-attenders (most are spending big bucks even dressing their avatars for attendance!). Giving your audience an upscale feel to your gallery while keeping up with the latest technologies is a given to any success in the art space right now.

Get in touch with Emperia’s sales team to develop your virtual experience into the metaverse now.

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