Personalization has become a critical aspect of modern e-Commerce as it has the power to revolutionize the shopping experience for brands and consumers.
Shopify’s Commerce Trends Report 2023 revealed that 71% of consumers expect a personal touch when it comes to their shopping experience, and over 80% of brands agree that unique, personalized experiences play an important role in the future of commerce growth.
By personalizing the customer journey, brands are able to create a unique and memorable experience that meets the specific needs and preferences of each individual consumer. This not only increases customer satisfaction but also enables the brand to establish a deeper emotional connection with their customer. This in turn elevates brand retention rates and sales.
Here we’ll explore how you can create a more personalized experience for your customers, and what impact this’ll have on your brand
Personalization and the customer journey
The goal of personalization is to provide customers with a more relevant, intimate and enjoyable shopping experience, while simultaneously building brand loyalty and driving sales for the brand.
Personalization can impact various touchpoints in the customer journey, such as product recommendations, email marketing, and advertising. By using data analysis, virtual stores can better understand consumer journeys and use that information to make informed decisions about personalized offerings.
Consumers also benefit significantly from personalization as it provides them with a shopping experience tailored to their specific needs, habits and preferences. They are more likely to find products that they are interested in and are more likely to make a purchase as a result. Personalization also helps to save time and effort for consumers as they no longer need to sift through countless products to find what they are looking for.
Whether you’re a small business or a large corporation, personalization is a valuable tool that can help you to stand out from the competition and create a lasting impression with your customers.
How personalization can be achieved using in-store data to enhance the overall brand experience
Personalization is not limited to the digital world and can be applied in various forms in the real world. For example, Waitrose, a UK-based supermarket chain, offers a loyalty program called “myWaitrose” that allows customers to receive personalized discounts and offers based on their shopping behavior.
The program analyzes a customer’s purchase history and provides weekly coupons for products they frequently purchase or are likely to be interested in. This not only encourages customers to return to the store but also helps to build a deeper emotional connection with the brand. In addition to the discounts, Waitrose also sends personalized email campaigns with recipe ideas that are relevant to the customer’s interests.
Another great example of non-web3 data collecting is Dopesnow. Dopesnow, the outdoor fashion retailer has a unique try-on tool featured on their website, allowing consumers to create their own custom outfits by selecting individual items of clothing and viewing them on a virtual model.
This innovative feature offers a superior shopping experience for consumers by allowing them to visualize the style of their chosen clothing before making a purchase. Not only does this provide a more engaging and immersive shopping experience for consumers, but it also allows Dopesnow to collect valuable data about customer preferences and behavior. By tracking which items are being selected and paired together, Dopesnow can gain a deeper understanding of what their customers are looking for and use this data to inform their product development and marketing strategies.
This feature is a game-changer for Dopesnow and sets them apart from competitors by offering their customers a more personalized and data-driven shopping journey, and ultimately more satisfaction when purchasing products.
How personalization can be achieved utilizing web3 technology
Virtual experiences and web3 technology can help enable personalization on a new level, providing the personalized experience and the unique data to make that possible.
A huge amount of first-party data can be obtained from a virtual store that’s integrated into a brand’s e-commerce store, especially if the customer has logged into a personal account and joined their loyalty program. With third-party data becoming harder and harder to access, now more than ever brands need to leverage this data.
Web3 technologies including virtual stores, AR technology, VR, and NFTs are all great examples in this instance.
Within a virtual store, brands can track (in great detail) the movements of customers, the number of products explored, and the length of time they spend viewing specific product colors or descriptions. If AR is integrated within the store, brands can get an idea about products that fit better, too. Brands can use the data from previous purchases and website visits to create entirely bespoke rooms that are tailored to the individual customer.
For example, a woman that’s purchased a white sports kit three times in the past, all products size M, would visit a sports-oriented room. This room would be full of relevant products (all with M in stock). Brands can then tailor their marketing material based on the movements within the store, and could even ensure loyalty perks are unique for the customer. Real-time data can also be used to enhance the experience as it’s in progress, ensuring it’s optimized for customers.
Create personalization for your customers
In conclusion, personalization has become a hot topic for brands in 2023 , reflecting a change in customer behavior and expectations. In order to remain competitive, it’s important for brands to invest in incorporating personalization and web3 into their brand e-commerce strategy.
Emperia can help brands develop this strategy and stay ahead of the curve in the ever-evolving digital landscape. By using cutting-edge technology and data-driven insights, Emperia can help brands deliver personalized experiences that engage customers and drive business results.
So, if you’re looking to stay ahead of the game in 2023, build your own immersive e-commerce space with the Emperia platform and take your brand to the next level with personalized, web3 experiences.