Unless you have been living under a rock, you would have heard of ‘the metaverse’. It’s among the hottest topics and will gather more traction in the coming years, naturally making people excited and intrigued. The view of an immersive virtual world to socialize, play games, and even work, holds the potential to revolutionize the digital age—an exciting prospect for both consumers and businesses.
But to enjoy and benefit from an immersive virtual space, one must first know how to join the metaverse. And in this post, that’s exactly what we’ll be discussing!
Many people will associate the term ‘metaverse with Facebook’s (Meta) vision for a fully immersive virtual world where you can socialize, play, and more. Metaverse isn’t exclusive to Facebook and has been a concept for a while. It’s more about how we use and interact with technology.
For example, virtual and augmented reality for gaming or eCommerce can be considered metaverse, despite the lack of a widely expansive virtual world. The term metaverse relates to virtual experiences replicating and enhancing those in everyday life.
‘How to join the metaverse?’ is among the most widely asked questions in many communities. From tech nerds to retail consumers to businesses — people are intrigued and excited about the prospect of technology evolving and offering new, engaging experiences. Whether for leisure or as a new avenue to make money, it’s a resource that people want to tap into.
So, how does one join the metaverse? Well, that’s quite the open-ended question, and the answer depends on what exactly you’re trying to get out of it or which metaverse you want to dive into. For example, if you are talking about Facebook’s vision for the metaverse, an immersive virtual space that blurs the line between virtual and real-life, you’ll have to wait about 2-3 years.
The Sandbox is an online virtual world where users can create avatars, virtual goods, and games using game maker tools and VoxEdit. All of which can be monetized as NFTs and sold to accumulate SAND tokens on Sandbox’s marketplace.
Much like The Sandbox, Decentraland offers a virtual environment where users can explore, play and interact with various games and activities. You can purchase LAND and build customized settings and applications. While you must sign up and use your crypto wallet to benefit from all the features and the marketplace, you can also play as a guest. But you will be limited to activities such as exploring the land and customizing your avatar.
It’s worth noting that these are not the only metaverse options available right now but are the most widely used due to their high-quality experiences and crypto applications.
More general uses of the metaverse for advanced purposes, such as education, training, marketing, and everyday business operations, are in development. But that’s not to say the metaverse isn’t already being used by businesses today. As we said, the metaverse concept isn’t just the virtual environment Facebook intends to roll out in a few years. VR and the metaverse have proved to be hugely impactful for improving customer experiences and expanding business operations into the virtual world.
Take the retail industry, for example. At Emperia, we partner with many of the world’s leading digital real state agencies, providing businesses with the virtual space required to expand into the metaverse using The Sandbox, Decentraland, and other platforms such as Roblox. But what does that mean?
Businesses can create a cohesive brand story across their sales channels, streamlining their omnichannel endeavors. Creating a metaverse store isn’t a novelty or just to be one of the most fantastic kids; it’s a step into the future businesses in every industry will be taking. Remember when online shopping first arrived and caused quite the storm? This is better technology and insanely immersive experiences.
Although the metaverse is very much in its infancy, many businesses are already finding success within the VR space and being recognized as innovative leaders within their industries. Fashion is a fantastic example, with brands like Burberry using VR environments to market and sell new products.
If you’re a business intrigued about the concept, you’ll no doubt be wondering how to join the metaverse. It’s generally a three-step process — creation, customization, and then expanding into the metaverse. However, you’ll need to work with specialists with the knowledge, expertise, and platform to achieve your metaverse goals.
Emperia utilizes data-based virtual design expertise to create customizable virtual spaces. This ensures that brands have the required space to expand into the metaverse that perfectly suits their needs and can be adapted when required. Every brand is unique and has varying aesthetic and physical (virtual, of course) requirements, meaning it’s vital to be able to customize your store when needed. Much like a physical or online store will update its design over time.
From here, we use Artemis, Emperia’s own virtual store management platform, to offer incredible customizability. This is essential for ensuring the presentation of your store matches your brand and what consumers expect from you. Whether you want to create a metaverse store that offers a basic yet effective marketplace for customers or an ongoing project that evolves as new products are released — it can be achieved with Artemis.
Of course, the final step is expanding into the metaverse. Once your store has been created and customized to suit your needs and is of a quality that you feel represents your brand appropriately — it’s time to open up shop. Using platforms such as The Sandbox, Decentraland, and Roblox, your business now has a virtual space to monetize experiences and products within the metaverse, and with Emperia’s recent partnership with Metaverse Group, the largest virtual real estate agency in the world, joining the metaverse has never been easier.
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