The metaverse is the next innovative step for virtual shopping as users enter whole new virtual worlds, creating a rounded technological experience that champions immersion and engagement. The positivity of the user experience will be based exclusively on what is available to them within the metaverse.
Luckily, there is a host of metaverse platforms, each offering something widely unique and engaging, ensuring something for everyone and enhancing the image of hundreds and hundreds of brands looking to capitalize on the ever-increasing interest in virtual living.
The main draw of the metaverse is how varied and original each virtual platform is. Each world is as creative as the last, drawing the user into new realms they could only ever have dreamed of and often providing the perfect complement to the real world.
Brands, likewise, find themselves with similar freedom, able to make their digital representation anything they want to match the style and theme of their chosen platform and enhance the experience users would get from visiting their virtual store, building their image and making a name for themselves in the process.
There are several metaverse platforms to choose from, depending on the audience you are targeting and what catches your eye:
The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences in the Ethereum blockchain. The Sandbox is best known for its two smash mobile hits (2011) and The Sandbox Evolution (2016), which generated 40 million downloads across iOS and Android. In 2018, developer Publisher Pixowl determined to obtain this successful User Generated Content gaming IP and a large community of creators from mobile to the blockchain ecosystem.
The goal: disrupt existing game creators like Minecraft and Roblox by supplying creators with true ownership of their creations as non-fungible tokens (NFTs) and award them for their participation in the ecosystem.
Within three to five years of launch, The Sandbox hopes to grow to ten million global users. They aim to grow to one hundred million global users within ten years.
This metaverse platform is not a single game, but rather a collection of more than 50 million games, all developed by its community of players.
The easiest comparison is to YouTube: a huge library of “user-generated content”, but in this case, the content is games rather than videos.
The Roblox metaverse is a growing phenomenon where real-life brands and trends lead to more companies working with the Roblox platform. This can encompass promotional crossovers or the addition of game mechanics or currencies that overlap with the real world.
A futuristic metaverse platform inspired by space, HyperVerse sees its users become voyagers, exploring millions of planets, each rich in culture, entertainment and retail.
Users can embark on their own adventures, forging their path and creating a unique and personalised experience enhanced by interactive elements and NFTs that make everything in the metaverse accessible and encourage users to engage with their new reality.
You don’t even have to be an established business to impact the HyperVerse. This offers users a chance to build their own business within the metaverse platform, opening up even more possibilities for users to take charge of the direction of their virtual life and increase what’s available to other users, making their journeys more impactful.
Users don’t have to experience their journeys alone either, with the HyperVerse focusing on social interactions, encouraging their voyagers to build groups and explore the universe together, helping the virtual reality to feel all the more accurate and making HyperVerse one of the best metaverse platforms in the world at the moment.
A metaverse platform dedicated to the seamless integration of the real with the virtual, Metahero may be less established than other metaverses, but it makes up for its innovative goals.
They endeavour to use 3D scanning technology to transform physical items into virtual entities and transport them to the metaverse. This is a unique and engaging way of making Metahero as a reality feel more authentic, along with the added allure of populating the metaverse with familiar things to the user, making the transition between physical and virtual smoother for everyone.
Anything goes when populating their world with physical objects, people and communities. Users will have a fully realised world at their fingertips, including virtual access to gaming, medicine and fashion.
There will be plenty of opportunities for entertainment and discovery to keep users entertained on the Metahero metaverse platform, and they are forming a close partnership with social media sites such as Facebook to capitalise on the potential of their audience and have a strong anchor point on which to make a name for themselves.
A VR metaverse platform with a distinctly cyberpunk aesthetic, Bloktopia is a 21 storey high skyscraper where users can interact, find entertainment and build a virtual life.
If 21 storeys sound specific to you, it’s honouring the 21 million Bitcoins that have been mined. Bloktopia prides itself on being the home of Crypto, providing education for beginners and a rich and varied experience for those who are already familiar with the concept.
Through crypto and NFTs, Bloktopia bridges the chasm between reality and metaverse platforms, helping the learning process become more seamless and providing plenty of opportunities for brands to make their mark with a digital presence. This will assist retailers in enhancing their image and increasing their popularity as a virtual alternative, especially as more users understand cryptocurrencies.
There will be multiple income streams available to users. They can buy real estate on the skyscraper and earn money from stakes and digital advertisements. This will help establish Bloktopia in a stable position in the metaverse and ensure users are always getting the most out of the platform for as long as they want.
Opened to the public in 2020, Decentraland is renowned for being the first virtual world owned by its users.
This metaverse platform has evolved over the past couple of years to include a broad variety of spaces dreamed up by members of the virtual community, making it a space for the people, by the people. It champions innovation and creativity, allowing the design of something wholly unique and personalised.
Decentraland puts user engagement and immersion front and centre, allowing them to be an integral part of every area of the metaverse’s development, creating more impact than they could in the real world.
Creativity is the game’s name, with users able to create original artworks and make the space their while also being an essential go-to for acquiring digital assets such as wearables for avatars, names and other collectables.
You can even attend the Metaverse Fashion Week through this platform, affording users opportunities that may not be available to them in the real world.
Easily used on your computer and virtual reality, Cryptovoxels is a blockchain-based virtual world supported by Ethereum. It allows users to acquire virtual land and create their shops and art galleries.
One of the biggest metaverses centred around a gaming platform and Roblox and Sandbox, players on this virtual world platform can play games. They can also attend an extensive marketplace to buy a large range of collectables and apparel to enhance and deepen their experience.
Take part in a pre-existing virtual world or experiment in your own free space, building a custom part of the metaverse centred around you and your dreams and inspiration.
Crytpovoxels also hosts events to build a sense of community and encourages users to view the curated galleries other players have created, helping to create a world that puts the user at its centre, providing a manageable gateway into the metaverse and into the use of NFTs to enrich the virtual reality experience.
The metaverse is the next step for virtual reality, allowing users to escape into a virtual world and rejuvenate everything they’ve gotten used to in their physical lives. Metaverse platforms help revolutionize how players look at retail and society, creating a new gateway into other cultures and building knowledge and experience of virtual reality and augmented reality.
It’s not far-fetched to assume that soon, most people will at least experiment with metaverse platforms and virtual reality, cultivating knowledge of NFTs and other digital assets, which may be vital as the idea of a digital world becomes more real and commonplace.
The future is leaning toward a union between the digital and physical worlds. The staggering amount of metaverse platforms either already available or in development points towards a growing sense of popularity and importance to modern culture, well worth taking advantage of. Find out more about what the Metaverse and what it means for VR?
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