NFTs are becoming an increasingly popular phenomenon in the art world, encouraging creativity and guaranteeing once-in-a-lifetime opportunities with the promise of exclusive, unique art.
This has vastly broadened the scope of art in the digital world so we’ve put together a practical guide to help you take full advantage of NFTs and get to selling your art in no time.
Selecting Your NFT Marketplace
There are several markets for you to choose from when it comes to selling your art, each providing a solid platform for you to start to make your mark.
If you’re looking for a high-class, luxury style NFT marketplace for art, look no further. SuperRare has the look and feel of a professional gallery, putting digital art in the spotlight and promising a rich and fulfilling experience.
A word of warning though – SuperRare may provide access to the most unique images online but you have to get through a strict application process first as it’s reported they only accept 1% of applicants. To increase your chances of joining this exclusive marketplace, make sure the art you’re looking to sell is the best of the best.
While sounding a little complicated on paper, ASync’s art ‘programmable art’ approach essentially boils down to two categories – Master and Layer. Master defines the NFT as a whole, while Layer corresponds with the individual components that go into making that Master NFT.
This allows dozens of artists to contribute to the same piece, bringing exclusivity to a whole new level. Art is transformative at its core and ASync Art encapsulates that perfectly as there could be hundreds of different possibilities in how a piece of art turns out in the end.
Tip: Ensure you have a capable working knowledge of NFTs to help you make the most of this marketplace.
Some of the best online marketplaces combine the real world with the physical and Zora is no different. You can purchase NFTs of physical collections, broadening the horizons of what you can invest in and making your NFT art collection even more diverse.
Zora is also a good place to support artists as they strive to consolidate their ownership of their art and its acceptance of global currency makes auctions that much more exciting and accessible. This is a great marketplace for building a sense of community and getting more artists involved in progressing their art.
The best starting place though for selling your NFT art is OpenSea, the biggest and most well-established NFT market in the world which supports a wide range of media from art to photography to virtual worlds.
Its general approach to NFTs makes it a good place to begin making a name for yourself, helping it to be an accessible option that caters to everyone, making sure you will always find something you want. It’s easy and simple to use through its use of Ethereum raises its carbon footprint which may be a red flag for the more eco-friendly among you.
Setting Up Your NFT Wallet
So you’ve chosen the perfect marketplace to start selling your art.
The next step is to find a compatible wallet. This is easier than it sounds as a lot of NFT markets allow multiple cryptocurrencies to be used which simplifies a lot of complexities surrounding NFTs and helps you to settle into the marketplace with as little stress as possible.
Wallets are vital to the NFT process as it is the means through which you create, send and receive the tokens.
Ethereum, despite its environmental drawbacks, is the biggest cryptocurrency going so it’s a good idea to start with an Ethereum wallet. This will get you access to pretty much every NFT marketplace, giving you the ability to sell your art to a wider audience and become more successful in the world of NFTs.
Creating Your NFT Art
Naturally, you can’t sell NFT art if you don’t have any to sell so the next port of call after getting all the technical setup out of the way is to start making your art.
This part of the process is yours entirely. You can create whatever you want, whether it be photography, artistic videos, abstract art, PFPs or anything in between. The world is your oyster and there are no limits to your imagination.
Use the tools gathered above to mint your NFTs and when you’re happy with your creation, it’s as simple as publishing them. Some platforms allow you to mint directly on them which makes the NFT process a whole lot easier. Just connect your wallet and your chosen platform and you’ll be good to go!
Selling Your NFT Art
This is the most important part of the process and likely the hardest. It is not as simple as sending your artwork live and sitting back and waiting for someone to snatch it up. It can, of course, work like that but you might be sitting back for a while and this approach isn’t likely to garner you any publicity or recognition.
To get a profit out of selling your tokens, it won’t do to be an invisible cog in the NFT machine. You will have to get out there and market your piece. Self-promotion is the best way for artists and creators to get noticed. If you’re an up-and-coming artist, making the most of your social media is the best way to start building an audience for your NFT art.
Established brands and companies like Adidas, Gucci or Burberry will have an easier time with the marketing as they already have an established presence and a global following. If you’re a small-time, independent creator, it will feel daunting going up against giants like this but don’t worry – there’s still a place for you.
Carry out some research on your competitors. Find some sellers who create artwork that is similar to yours, whether it be theme, form, artistic style or something else entirely. Find the people who would be most attracted to your artwork. Don’t be afraid to poach customers to get ahead in the digital art world.
The artistic aspect of NFT art is only a small piece of the puzzle after all. When it comes to selling, you have to put yourself into a business mindset.
There are different types of purchasing modes as well. You can sell your art at a fixed price or send it to auction and can even include royalties, earning yourself a consistent income from NFT art whenever a new asset is sold.
Selling NFT art can be a lot easier than it sounds if you know what you’re doing and build an understanding of digital business. It is possible to make a name for yourself in NFT marketplaces so long as you speak up for yourself and get your artwork the attention it deserves.