Virtual and augmented reality put-forward a mesmeric look into the endless possibilities of how marketing is changing in the future. Storytelling is the beginning of a great marketing plan and it can now be bought to life virtually, offering a full experience for audiences worldwide. 1.9 billion people per month will use AR in 2022, and 3 billion devices worldwide are currently AR-enabled.
We will elaborate on why virtual reality and augmented reality needs to be a part of your marketing strategy and how it can positively impact your business. VR gives marketing managers the chance to produce virtual environments and experiences that expands a brand’s audience to more 360º digital customer experiences. The accessibility of these experiences is either web-based and app-based, allowing for customers to engage without using typical VR headsets or devices. According to Better Marketing, 10x marketers that employ AR /VR see a 10x increase in engagement time, increasing retention, and effectiveness.
The AR and VR technology is familiar to most due to the effects and filters social apps like Instagram and Snapchat utilise on a daily basis. The experience for viewers is being used every moment they capture an image on these apps, meaning the idea of bringing this immersive experience into your strategy will only bring more excitement to the audience. Ways you can positively alter your marketing strategy to fit a fashion-forward virtual experience are endless. Fashion brands are seeing their use of sustainability rise, using VR to stop mass production and design digitally and on-demand. Not to mention the dozens of virtual runway shows that took place in 2020 with success, online virtual store experiences during COVID, and clothing try-on from the convenience of your own mobile phone.
There is plenty of room for a unique and branded virtual story to take place in your marketing plans. As for art galleries around the world, applying AR and VR technology to their own game of action has hugely increased their visitor’s numbers and viewings. Creating a virtual exhibition allows people to view the artwork and your own gallery (in digital mode) from all over the world. This has seen major success for galleries and has become a best-loved attribute in their strategy. Marketing teams who champion virtual reality and augmented reality as an innovative tool that allows brands to interact with consumers in a captivating way are claiming dominance in their field.
Learn more about virtual experiences for business or take a look at the current art and fashion projects Emperia has been producing here.
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