Masterpiece Art Fair, the annual highlight of the summer in the London art scene, is an art fair bringing together over 150 international galleries to showcase and sell the finest works of art, design and jewellery. This year, the fair was presented in a brand-new virtual format, which Emperia had the pleasure to be part of.
Creating two virtual booths for Vigo Gallery and Long-Sharp Gallery, Emperia set a new standard for the virtual fair presentation. The booths, fully built in 3D while following the Fair’s actual layout, creates a sense of exploration while showcasing the artwork in its finest detail. Both booths have a view of the Royal Hospital grounds, where Masterpiece is usually held – a touch that created a sense of authenticity and realism.
Over 5,000 people have visited the virtual booths during The Masterpiece Art Fair 22-28 June 2020.